Emma Bertrand

I'm a multidisciplinary creative based in Sydney, working across graphic design, photography, and motion to bring bold, thoughtful visuals to life. With a strong foundation in both strategy and execution, I approach every project with a focus on storytelling, aesthetic impact, and adaptability; whether it’s building a brand, creating content, or shaping an experience.

LET'S SHOOT

Poco Vino Global Launch

I spent the better part of a year as the lead creative on the global launch of Poco Vino - the little disruptor the wine industry needed. From Australia, to the United Kingdom, throughout Asia and soon in the United States, this little wine is taking the world by storm - and I had the privilege of being the key creative decision maker. Poco Vino campaign in the wild:

Global Rebrand for McGuigan Wines

I led the global rebranding for the #1 selling wine in Australia. The brand, which is available in Australia, the United Kingdom, and throughout Asia Pacific, was due for a change. With the iconic Black Label undergoing a facelift, the brand needed a foundation to match.

Lemsecco gets a Refresh

Dan Murphy's and BWS Digital Screen This digital screen was on display in Dan Murphy's and BWS bottle shops across Australia. I created this animation using the key visual that I developed, including my photography of the bottle. Drinks Trade Magazine This new visual identity for Lemsecco got a chance to shine when it scored the feature ad spots of inside front cover and first page spread and inside back cover for Drinks Trade magazine. This was our first time featuring Lemse

Poco Vino Print Ads

X Infinity Gym Branding

X Infinity training club had a pretty clear idea for their new brand. The X symbolizes each member of the gym and the infinity represents the opportunity for growth provided by the gym. The owners originally wanted just a simple X to the power of infinity logo but it felt off balance so I provided a few additional options.

Lemsecco Billboard

Summer started off with a splash as five digital billboards lit up Auckland at the start of the season, featuring original photography...

Lemsecco Blood Orange Social Launch

Bringing the bold new blood orange flavor of Lemsecco to life with social launch assets created by me and shared on the @lemsecco...

Silky Wine x Crockd x Silk Cartwright Photography

An iconic partnership between Silk Cartwright , her wine range 'Silky Wines,' and Crockd pottery studios in Manly, Australia. It was a honor to photography this meet and great event.